Daniel Barenboim

from Everything is connected : the power of music:

One day, while watching television in Chicago, I came across the most extraordinary example of the offensive usage of music in a commercial for a company called American Standard. In this commercial, a plumber was shown running very fast in great agitation, opening the door to a lavatory and demonstrating the superiority of a particular toilet. The whole visual sequence was accompanied by the Lachrymosa from Mozart’s Requiem. Some viewers were understandably offended by the use of Mozart’s music as an aural backdrop for the sale of toilets, and wrote letters to various newspapers and to …   more >>
cite as

Daniel Barenboim, and Elena Cheah (ed.), Everything is connected : the power of music (:London, 2008). https://led.kmi.open.ac.uk/entity/lexp/1406063167142 accessed: 28 November, 2022

Listeners

Daniel Barenboim
Conducting, Pianist
1942-

Listening to

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Mozart's Requiem
written by Mozart

Experience Information

Medium broadcast, playback

Notes

Reaction to hearing Mozart's Requiem in the context of a commercial


Originally submitted by tlisboa on Tue, 22 Jul 2014 22:06:07 +0100
Approved on Mon, 18 Jan 2016 17:16:19 +0000